Forza Finance | 14 July 2023

NEW Data Reveals: The Most Desirable Convertibles in 2023

As we welcome the warmer months of 2023, our thoughts naturally turn towards the freedom and joy of open-air driving that only convertible cars can provide. There's nothing quite like feeling the sun on your skin and the wind in your hair while revelling in the hum of a finely tuned engine.

Using Google’s Keyword Planner, we have put together a list of the most search convertibles in 2023. The data gathered provides a glimpse into not only the pulse of the consumer market but also the convertible car trends and preferences that are shaping our current motoring landscape. Whether you're a convertible enthusiast, in the market for a new car, or merely intrigued by the automotive trends of the moment, this data has something for everyone.

BMW Z4


Image credit: https://www.press.bmwgroup.com/global/article/detail/T0284770EN/the-new-bmw-z4?language=en

  • 27,000 Avg. Monthly Search

The BMW Z4, the quintessential German roadster, provides a perfect blend of performance, style, and luxury. Its dynamic and bold design is accentuated by a streamlined silhouette, large air inlets, and an integrated spoiler. Powered by robust engine options, ranging from the fuel-efficient 2.0-litre to the powerful 3.0-litre TwinPower Turbo, the Z4 ensures a thrilling driving experience, whilst also offering a level of comfort that is unparalleled in its class. The Z4 comes with a fully electric soft-top that can be raised or lowered in mere seconds, even when travelling at speed, offering drivers the freedom of open-air motoring.

Mazda MX-5

Credit: https://mazdamediapacks.com/en/heritage/gallery/mazda-mx-5-1.6-mk1.html

  • 14,800 Avg. Monthly Search

The Mazda MX-5 is the world’s best-selling two-seater sports car. It is revered for its lively handling, lightweight build, and effortless connectivity between the driver and the road. Offering a refined 2.0-litre SkyActiv engine, the MX-5 provides a vibrant driving experience with exceptional fuel economy. Its manually-operated soft top can be opened or closed within seconds, allowing for an uncompromised open-air experience.

BMW 4 Series Convertible

Image credit: https://www.press.bmwgroup.com/global/article/detail/T0317628EN/the-all-new-bmw-4-series-convertible?language=en

  • 5,400 Avg. Monthly Search

The BMW 4 Series Convertible is a luxury cruiser that offers a compelling mix of comfort, refinement, and dynamic driving. Equipped with a range of potent engines, including the top-of-the-line M4 Competition variant, the 4 Series Convertible can deliver pulse-racing performance. Its advanced soft-top mechanism can be operated at up to 50km/h, ensuring a seamless transition from coupe to open-top driving.

Audi R8 Spyder


Credit: https://www.audi-mediacenter.com/en/audi-r8-72

  • 5,400 Avg. Monthly Search

The Audi R8 Spyder embodies high-performance and aesthetic allure. Its captivating design is complemented by a monstrous 5.2-litre V10 engine, ensuring formidable performance on the road and track. The R8 Spyder offers a fully automated soft-top that can be opened or closed in under 20 seconds, even while on the move, allowing drivers to experience the glorious soundtrack of its V10 engine without interruption.

Rolls-Royce Dawn

Credit: https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/photo/compilation/T0330431EN/rolls-royce-creates-bespoke-dawn-in-association-with-kengo-kuma

  • 4,400 Avg. Monthly Search

The Rolls-Royce Dawn is the epitome of automotive opulence. This lavishly-appointed luxury convertible offers a tranquil yet thrilling drive, thanks to its powerful 6.6-litre V12 engine. The Dawn features a quiet, fully-automated soft-top roof that opens in a "silent ballet", allowing passengers to experience open-top luxury without disturbing the serene ambience of the cabin.

Mini Cooper Convertible

Credit: https://www.miniusanews.com/image-gallery.do method=view&imageGalleryId=445

  • 4,400 Avg. Monthly Search

The Mini Cooper Convertible maintains the iconic Mini charm whilst offering an open-top experience. Available with a range of petrol engines, the Mini Cooper Convertible provides peppy performance and nimble handling, synonymous with the Mini brand. The electrically operated soft-top can be partially opened like a sunroof or fully retracted for complete open-air enjoyment.

Porsche 718 Boxster

Credit: https://press.porsche.com/prod/presse_pag/PressResources.nsf/WebResources?OpenView&level1id=1&level3ids=5367-210&FormTab=2&hl=modelle-boxster-boxster_gts_40&start=1-2-43&level1tab=1&formtab=2

  • 2,400 Avg. Monthly Search

The Porsche 718 Boxster is a mid-engine convertible sports car that delivers sublime handling, swift acceleration, and an engaging driver experience. Powered by turbocharged flat-four engines, the 718 Boxster offers a surprisingly fuel-efficient yet thrilling ride. Its fully electric soft-top can be operated at speeds of up to 50km/h, providing immediate access to the elements.

McLaren 720S Spider


Credit: https://cars.mclaren.press/en-gb/gallery/category/46/press-kits?page=2

  • 1,900 Avg. Monthly Search

The McLaren 720S Spider is a supercar that combines the thrill of open-top driving with extraordinary performance. It's powered by a 4.0-litre twin-turbocharged V8 engine, delivering a hair-raising driving experience. Its unique retractable hardtop, made from lightweight carbon fibre, can be opened in just 11 seconds, enabling the driver to enjoy the thunderous roar of the engine with the top down.

Ford Mustang Convertible


Credit: https://media.ford.com/content/fordmedia/fna/us/en/news/2022/09/14/2024-ford-mustang-reveal.html

  • 1,900 Avg. Monthly Search

The Ford Mustang Convertible carries an iconic legacy. It's a car that blends the muscular performance of the Mustang with the joy of open-top driving. Equipped with a range of potent engines, including the thrilling 5.0-litre V8, the Mustang Convertible delivers exhilarating performance. A smooth and quick electric soft-top roof mechanism enhances its appeal, allowing for a seamless transition from a hardtop to a convertible. Classic yet modern, the Mustang Convertible continues to capture the hearts of enthusiasts around the globe.

Lamborghini Huracan Spyder

Credit: https://commons.wikimedia.org/wiki/File:Lamborghini_Huracan_Evo_Spyder_Genf_2019_1Y7A5556.jpg

  • 1,000 Avg. Monthly Search

The Lamborghini Huracan Spyder is a convertible supercar that screams passion and excitement. This Italian beast is powered by a formidable 5.2-litre V10 engine that delivers a breathtaking performance, accompanied by a melodious exhaust note. The Huracan Spyder's design is a blend of sharp lines and aerodynamic curves, resulting in an aggressive yet seductive appearance. Its fully automated soft-top can be retracted in just 17 seconds, transforming the supercar into a roofless marvel. Once opened, drivers can experience unfiltered access to the symphony of its V10 engine. The Lamborghini Huracan Spyder promises not just a drive, but an emotion-filled journey, showcasing the epitome of Italian craftsmanship and performance.

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